Blog: Talk Science to Me News

Decoding the logo 2: Ancestry

Decoding the logo 2: Ancestry

I've described in an earlier post what our current logo looks like and what all three images actually are. But we also have some specimens around of ancestral forms. Like any brand identity, the design process involved a lot of back-and-forth and extensive prototyping before the decision was made to commit to one version. This was all before my time, so I thought it was very cool to see documentation of those steps.
READ MORE   |   30.05.2013   |   Talk Science to Me News
Decoding the logo

Decoding the logo

It wasn't planned this way, but the Talk Science logo has become a sort of test (a fun one, we hope). Pretty much everyone can identify what's in the first circle. Far fewer can tell at a glance what the second one contains (only one person has gotten it right the first time). And I don't think we've ever had anyone name the item in the third circle right away, although occasionally someone comes close.
READ MORE   |   08.05.2013   |   Talk Science to Me News